Air Jordan 3 Retro Seoul
Air Jordan 3 Retro Seoul
US$200.00+ US$9.00 Run Fair® fee
How do EQL launches work?Free to enterRun Fair® fee for winnersOne entry per personNo botsThe EQLizer
LOCAL CUSTOMERS ONLY - PICKUP IN-STORE
Air Jordan 3 Seoul
As Korea was gearing up to host the world’s biggest stage in 1988, Nike was cooking up a little
something too. The Air Jordan 3. Carefully designed according to Michael Jordan's exact
specifications, this sneaker was the embodiment of dreams taking flight.
In 2018, the dream took flight in a slightly new form. To celebrate the 30th anniversary, the AJ3
Retro "Seoul" was the first Korea-specific Jordan shoe. Good news—it's back again.
Renewed and reimagined, the 2025 version builds on the original with design details, colors and
materials inspired by Korean culture. The soft leather upper and hairy suede elephant print pairs
with a slightly yellowed midsole to create an aged-to-perfection aesthetic. An embroidered
South Korean flag is featured on the tongue, and the white upper draws in Sport Royal,
Challenge Red and black accents to represent the colors of the Taegeukgi. A new feature is the
text on the inner tongue: 꿈 (GGUEM) and 정 (JEONG). "Gguem" means dream in Korean. It
represents aspirations, hopes and the pursuit of something greater. More than just what you
see when you sleep, “Gguem” symbolizes the visions and goals that drive you forward. "Jeong"
is a uniquely Korean concept. It describes a deep emotional connection, a sense of affection and
attachment, and the bond between people, places or even objects. “Jeong” goes beyond
friendship or love—it’s a lasting warmth that builds over time.
This AJ3 represents a new generation of Korean youth. A generation that has broken the mold of
old expectations and replaced them with a vast array of aspirations, ambitions and ability. This
isn't the generation of 1988—or 2018. This is a brand-new gen, with brand-new dreams. Lace up
and share your story.
How do EQL launches work?Free to enterRun Fair® fee for winnersOne entry per personNo botsThe EQLizer
LOCAL CUSTOMERS ONLY - PICKUP IN-STORE
Air Jordan 3 Seoul
As Korea was gearing up to host the world’s biggest stage in 1988, Nike was cooking up a little
something too. The Air Jordan 3. Carefully designed according to Michael Jordan's exact
specifications, this sneaker was the embodiment of dreams taking flight.
In 2018, the dream took flight in a slightly new form. To celebrate the 30th anniversary, the AJ3
Retro "Seoul" was the first Korea-specific Jordan shoe. Good news—it's back again.
Renewed and reimagined, the 2025 version builds on the original with design details, colors and
materials inspired by Korean culture. The soft leather upper and hairy suede elephant print pairs
with a slightly yellowed midsole to create an aged-to-perfection aesthetic. An embroidered
South Korean flag is featured on the tongue, and the white upper draws in Sport Royal,
Challenge Red and black accents to represent the colors of the Taegeukgi. A new feature is the
text on the inner tongue: 꿈 (GGUEM) and 정 (JEONG). "Gguem" means dream in Korean. It
represents aspirations, hopes and the pursuit of something greater. More than just what you
see when you sleep, “Gguem” symbolizes the visions and goals that drive you forward. "Jeong"
is a uniquely Korean concept. It describes a deep emotional connection, a sense of affection and
attachment, and the bond between people, places or even objects. “Jeong” goes beyond
friendship or love—it’s a lasting warmth that builds over time.
This AJ3 represents a new generation of Korean youth. A generation that has broken the mold of
old expectations and replaced them with a vast array of aspirations, ambitions and ability. This
isn't the generation of 1988—or 2018. This is a brand-new gen, with brand-new dreams. Lace up
and share your story.
US$200.00+ US$9.00 Run Fair® fee
